/* Reduce the spacing between these two sections */

.why-convert {
    padding-bottom: 48px;
}

/* Conversion ideas */

.conversion-ideas {
    padding: 48px clamp(24px, 4vw, 72px) 80px;
    background: #fff;
    color: #171717;
}

.conversion-ideas__inner {
    width: 100%;
    max-width: none;
    margin: 0;
}

/* Centred two-line heading */

.conversion-ideas__intro {
    display: block;
    width: 100%;
    max-width: 1000px;
    margin: 0 auto 48px;
    text-align: center;
}

.conversion-ideas h2 {
    max-width: none;
    margin: 0;
    font-size: clamp(40px, 4vw, 64px);
    font-weight: 600;
    line-height: 1.25;
    letter-spacing: -0.05em;
    text-align: center;
    text-wrap: balance;
}

.conversion-ideas__highlight {
    display: inline;
    padding: 0;
    background: none;
    text-decoration-line: underline;
    text-decoration-color: var(--colour-yellow);
    text-decoration-thickness: 4px;
    text-underline-offset: 0.14em;
    text-decoration-skip-ink: auto;
}

/* Introduction */

.conversion-ideas__description {
    display: block;
    width: 100%;
    max-width: 780px;
    margin: 32px auto 0;
    color: #626262;
    font-size: 17px;
    line-height: 1.85;
    text-align: center;
}

.conversion-ideas__description p {
    margin: 0;
}

.conversion-ideas__description p + p {
    margin-top: 18px;
}

/* Spacious grid with side margins */

.conversion-ideas__grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    width: 100%;
    margin: 0;
    padding: 0;
    align-items: stretch;
    gap: 44px 32px;
}

.conversion-idea {
    display: flex;
    min-width: 0;
    flex-direction: column;
}

/* Shorter landscape images */

.conversion-idea__media {
    position: relative;
    width: 100%;
    aspect-ratio: 4 / 3;
    margin: 0;
    overflow: hidden;
    background: #eee;
}

.conversion-idea__image {
    position: absolute;
    inset: 0;
    display: block;
    width: 100%;
    height: 100%;
    max-width: none;
    object-fit: cover;
    object-position: center;
    transition: transform 450ms ease;
}

/* Copy beneath each image */

.conversion-idea__content {
    display: flex;
    flex: 1;
    padding: 26px 8px 30px;
    flex-direction: column;
    align-items: center;
    border-bottom: 1px solid #dedede;
    text-align: center;
    transition: border-bottom-color 180ms ease;
}

.conversion-idea h3 {
    margin: 0 0 16px;
    color: #171717;
    font-size: clamp(24px, 1.8vw, 30px);
    font-weight: 600;
    line-height: 1.3;
    letter-spacing: -0.035em;
    text-align: center;
    text-wrap: balance;
}

.conversion-idea p {
    width: 100%;
    max-width: 480px;
    margin: 0;
    color: #626262;
    font-size: 16px;
    line-height: 1.85;
    text-align: center;
}

/* Closing CTA */

.conversion-ideas__footer {
    display: block;
    max-width: 760px;
    margin: 52px auto 0;
    text-align: center;
}

.conversion-ideas__footer h3 {
    margin: 0 0 20px;
    font-size: clamp(26px, 2.4vw, 36px);
    font-weight: 600;
    line-height: 1.3;
    letter-spacing: -0.035em;
    text-wrap: balance;
}

.conversion-ideas__footer p {
    max-width: 680px;
    margin: 0 auto;
    color: #626262;
    font-size: 16px;
    line-height: 1.85;
}

.conversion-ideas__button {
    min-height: 54px;
    margin-top: 28px;
    padding-inline: 32px;
}

/* Hover */

@media (hover: hover) and (pointer: fine) {
    .conversion-idea:hover .conversion-idea__image {
        transform: scale(1.025);
    }

    .conversion-idea:hover .conversion-idea__content {
        border-bottom-color: var(--colour-yellow);
    }
}

/* Tablet */

@media (min-width: 768px) and (max-width: 1099px) {
    .why-convert {
        padding-bottom: 40px;
    }

    .conversion-ideas {
        padding: 40px 32px 72px;
    }

    .conversion-ideas__intro {
        margin-bottom: 40px;
    }

    .conversion-ideas h2 {
        font-size: 46px;
    }

    .conversion-ideas__grid {
        grid-template-columns: repeat(2, minmax(0, 1fr));
        gap: 36px 28px;
    }

    .conversion-idea h3 {
        font-size: 26px;
    }
}

/* Mobile */

@media (max-width: 767px) {
    .why-convert {
        padding-bottom: 32px;
    }

    .conversion-ideas {
        padding: 32px 24px 64px;
    }

    .conversion-ideas__intro {
        margin-bottom: 32px;
    }

    .conversion-ideas h2 {
        font-size: clamp(34px, 6.8vw, 48px);
        line-height: 1.28;
    }

    .conversion-ideas__highlight {
        text-decoration-thickness: 3px;
    }

    .conversion-ideas__description {
        max-width: 520px;
        margin-top: 26px;
        font-size: 16px;
        line-height: 1.8;
    }

    .conversion-ideas__description p + p {
        margin-top: 16px;
    }

    .conversion-ideas__grid {
        grid-template-columns: minmax(0, 1fr);
        width: 100%;
        margin: 0;
        gap: 32px;
    }

    .conversion-idea__media {
        aspect-ratio: 4 / 3;
    }

    .conversion-idea__content {
        padding: 22px 0 26px;
    }

    .conversion-idea h3 {
        margin-bottom: 14px;
        font-size: 26px;
    }

    .conversion-idea p {
        max-width: 520px;
        font-size: 16px;
        line-height: 1.8;
    }

    .conversion-ideas__footer {
        max-width: 560px;
        margin-top: 40px;
    }

    .conversion-ideas__footer h3 {
        font-size: 28px;
    }

    .conversion-ideas__button {
        width: 100%;
        margin-top: 24px;
    }
}

/* Narrow phones */

@media (max-width: 359px) {
    .conversion-ideas {
        padding-inline: 20px;
    }

    .conversion-ideas h2 {
        font-size: 32px;
    }

    .conversion-idea h3 {
        font-size: 24px;
    }
}

@media (prefers-reduced-motion: reduce) {
    .conversion-idea__image,
    .conversion-idea__content {
        transition: none;
    }
}